Connect with Your Audience and Strengthen Brand Loyalty
Since the move from corporate culture to business casual, brands have seen that consumers need more from them than the products and services they offer. With branded content, consumers can connect more with authentic brand storytelling rather than direct advertising. This is because branded content improves brand awareness, engages your audience, and improves consumer retention across digital platforms.
Penny and Pound Pictures offers branded content video production services that are effective for social media, websites, email marketing, and YouTube. These branded videos position your company as a leader in your industry and foster a sense of community and connection between your brand and audience.
Types of Branded Content Videos We Create
Brand Story Videos
Showcase your company’s mission, values, and personality through cinematic storytelling. Great for homepage features, brand launches, or recruitment.
Social Media Branded Clips
Short-form videos built for engagement and conversion across platforms like TikTok, Instagram, YouTube, and LinkedIn. Optimized for scrolls, swipes, and shares.
Documentary-Style Content
Tell deeper stories from customer impact to community partnerships. Ideal for long-form brand narrative or missiondriven messaging.
Educational & Thought Leadership Videos
Establish authority in your space with explainer-style content, insightdriven interviews, or expert commentary. Perfect for blogs, newsletters, and speaking engagements.
Behind-the-Scenes Videos
Give your audience an authentic look inside your process or team culture. Humanizing, lowlift, and highly engaging across platforms.
Our Process
Step 1
Strategy and Concept Development
We meet with you to define the brand message, target audience, and storytelling approach. During this process, we build a concept that aligns the video content with your overall marketing and branding goals.
Step 2
Pre-Production
During pre-production, we go into scripting, storyboarding, and selecting visuals that align with your brand identity. Here, we also do location scouting, talent selection, and schedule the entire production to keep us primed to release for maximum impact.
Step 3
Production
Our professional team captures authentic moments of your brand, whether on-site or with studio filming with high-end cinematography. During this process, we use the best technology, lighting, and audio available for high-quality visuals.
Step 4
Post-Production and Editing
After production, we handle editing, color grading, sound design, and motion graphics and go through final revisions with our team and yours to ensure that we’re fully aligned with your brand guidelines.
Step 5
Multi-Platform Distribution Strategy
The finished product videos are formatted for websites, social media, eCommerce, advertising, and any other platform. Our team also provides guidance on best distribution strategies for maximum impact and results.